Dental Care:  The Icelandic+ Lamb Horn is a natural chew that helps your dog’s gums to be “brushed” as it is made of thousands of small fibers. If your dog’s teeth are not regularly brushed, you may experience some gum bleeding with their first Horn. This is natural and is actually a benefit as the Horn’s fibers are “scrubbing" the gum line. With continued use and additional Horns, you will see a remarkable difference in the health of your dog’s gum line and whiter teeth. People who do not floss similarly experience gum bleeding when they first start and the bleeding stops when gum health improves from flossing, as will happen with your dog. Both you and your veterinarian will be pleased with the change in gum health and appearance of teeth over time.

Our Detangling Conditioner is a deeply penetrating conditioner formulated to detangle, protect, help prevent breakage, and add shine. This conditioner, with added oatmeal, will add extra moisture for dry and itchy skin. Features our signature fragrance jasmine + vanilla. 

Our Sensitive Shampoo is a  mild and gentle shampoo that will help create a soft and silky feel to the coat and can be used on any breed. With added oatmeal and Jojoba, this shampoo helps to soothe dry and itchy skin.  Features our signature fragrance jasmine + vanilla. 

Our Calming Shampoo is a gentle shampoo that features natural lavender and lemon balm for a calming effect, to make bath time more pleasant for you and your dog. Can be used on all coat types for a thorough wash. Features a new signature fragrance lavender + lemon balm.

Our Tearless Shampoo is a gentle shampoo that is made to keep your dog's coat and skin clean and fresh. It also can be used as a facial cleansing shampoo. Features our signature fragrance cotton + fresh orchid. 

Our De-Shed Shampoo is a custom formulation that reduces excessive shedding while maintaining a clean and healthy coat. Features our signature fragrance violet + sea mist. 

Our first Two-In-One Shampoo & Conditioner! It is a gentle yet thorough, two-in-one shampoo and conditioner.  Formulated to cleanse and moisturize your dog's skin and coat in one easy step.

Our Xtra Clean shampoo is a natural, yet thorough, cleansing shampoo for all coat types. Removes dirt, grime, and odor without being harsh on the skin or coat.  Features our signature fragrance red berries + champagne.

*16 & 32oz

RAW GOAT MILK BENEFITS:
Primal now offers an additional way to elevate your pet's health with our raw goat milk. Raw goat milk can most easily be absorbed by a variety of mammals and is known as the universal milk, as it contains vitamins, minerals, electrolytes, trace elements, enzymes, protein, and fatty acids.

Turkey thigh meat is a great source of protein & phosphorus, which helps in the formation of bones/teeth and cell/ tissue repair. The small size is perfect for small pets and training.

Rich protein source, and provides essential amino acids that help build muscle, store energy & boost endurance.

Rich in omega-3 fatty acids, which help improve skin and coat of your pet. Omega-3’s are a great nutrient to help joints as well.

Rich protein source & low in fat so great treat for animals that gain weight easily.

Ground duck neck includes the raw bone, which provides glucosamine and chondroitin for joints. Also provides a source of calcium to help build strong bones and teeth.

Rich protein source, and provides essential amino acids that help build muscle, store energy and boost endurance.

A great source of protein. The added spinach and kelp also provide essential nutrients, promotes digestive health, helps with bad breath, fights infection and builds the immune system.

Lean meat makes this a great for animals that are quick to gain weight. Also a good source of phosphorus which helps in the formation of bones/teeth, and cell/tissue repair. The small size is perfect for small pets & training.

Liver helps neutralize toxins in the body and is a natural source of vitamins A & B, folic acid, and iron – all which help aid digestion, provide a source of antioxidants, and help with fatigue & mental ability.

Rich protein source, provides essential amino acids that help build muscle, store energy & boost endurance.

Lean meat makes this a great treat for animals that are quick to gain weight. A great source of phosphorus which helps in the formation of bones and teeth, and is a crucial part of cell and tissue repair.

Buffalo Tripe Guaranteed Analysis:

•Protein – 56.75%
•Fat – 28.63%
•Fiber – 0.12%
•Moisture – 6.95%

Ingredients – 100% Green Buffalo Tripe

Net Weight 1 oz

Serve buffalo tripe dry as a treat, training reward, or moisten to supplement a meal

Made in the U.S.A.

High in protein and provides many essential nutrients, including selenium, phosphorus, zinc and amino acids that help build muscle.

One GREENIES™ Grain Free Dental Treat is all it takes for clean teeth, fresh breath, and a happy dog. Featuring chickpeas and potatoes, plus a delightfully chewy texture that fights plaque and tartar, your dog can't wait to sink their teeth into these grain-free dog treats. Irresistibly tasty and incredibly powerful, GREENIES™ Treats for Dogs are recommended by veterinarians for at-home oral care. Best of all, these natural dog treats are made with highly soluble ingredients that are easy to digest. Give your dog the mouth-wowing treat that helps promote oral health with GREENIES™ Dog Treats.

One GREENIES™ Grain Free Dental Treat is all it takes for clean teeth, fresh breath, and a happy dog. Featuring chickpeas and potatoes, plus a delightfully chewy texture that fights plaque and tartar, your dog can't wait to sink their teeth into these grain-free dog treats. Irresistibly tasty and incredibly powerful, GREENIES™ Treats for Dogs are recommended by veterinarians for at-home oral care. Best of all, these natural dog treats are made with highly soluble ingredients that are easy to digest. Give your dog the mouth-wowing treat that helps promote oral health with GREENIES™ Dog Treats.