Just like humans, your dog’s immune system often needs extra help to keep your pup healthy. Designed with reishi, maitake, and shiitake mushroom extracts, Alpha Guard supports your dog’s "defense" system to support your dog’s youthful vitality and their healthy lifespan.

80% of dogs over age 8 struggle with joint issues which can make it uncomfortable for them to exercise, run and play.1 Free & Active can help target joint discomfort from multiple angles and support healthy mobility, so your dog can do all their favorite activities with you — even as they age.

Seasonal allergies can trigger itchy, irritated skin, eye gunk, and other troublesome issues for your dog. Shine & Luster is designed to help outsmart seasonal allergies by supporting normal histamine levels year ‘round. That way, you can support your dog’s skin and overall health.

Pork liver is a fantastic source of protein and antioxidants for your pup. That’s why we created Red’s Rewards — 100% premium, freeze-dried raw pork liver treats. These morsels provide nutrition that naturally supports strong muscles, a healthy coat, and spunky energy. Plus, even picky-eaters find them mouth-wateringly delicious!

Full of protein and omega-3s, salmon is a true superfood for your pup. That’s why we created Joey’s Favorite — 100% premium, freeze-dried raw salmon treats. Each bite provides the nutritional support for healthy skin, easy-moving joints, and active playtime. Plus, they’ve got a rich, savory flavor dogs go bonkers for!

Jiminy’s new Peanut Puffs are an exciting new form with a mouth feel that dogs love - crunchy yet melts in mouth! These delicious puffs are made with simple, recognizable ingredients including crickets for a protein boost! Not only are they delicious, but the light, airy, crunchy texture makes them fun to eat. Flavored with peanuts and a bit of banana for a touch of sweetness!

Less than three calories a treat, these soft & chewy training treats contain wholesome ingredients like sweet potato, peas, oats, and crickets for a delicious and nutritious reward. These treats are designed as a training reward, but they are also great for small dogs who prefer a soft, savory treat.

Sustainable, humane, and great for dogs with food sensitivities - these treats have it all!

These pumpkin, carrot and cricket protein treats have a slightly sweet yet savory taste that dogs adore! Less than three calories a treat, these soft & chewy training treats are designed as a training reward, but they are also great for small dogs who prefer a soft, savory treat.

Sustainable, humane and hypoallergenic - these treats have it all!

Jiminy’s new Nooch Puffs are an exciting new form with a mouth feel that dogs love - crunchy yet melts in mouth! These delicious puffs are made with simple, recognizable ingredients including crickets for a protein boost! Not only are they delicious, but the light, airy, crunchy texture makes them fun to eat. Flavored with Nooch! Haven’t heard of Nooch? Well, it’s a nickname for nutritional yeast, the vegan’s cheese alternative. We love it because it delivers a cheesy taste but without the dairy. More sustainable and delicious!

Beef liver is one of the best sources of nutrients and protein for your dog. That’s why we created Tilly’s Treasures — 100% premium, freeze-dried raw beef liver treats. These bites provide nutrition that naturally supports your dog’s sharp mind, youthful mobility, and healthy immune system. Plus, even picky eaters find them irresistible!

Nature’s Blend - Essential Wellness is designed to support your dog’s youthful energy, easy digestion, healthy teeth and skin, mobility, and healthy lifespan. Each batch is made from premium meats, veggies, fruit and seeds — and contains zero artificial preservatives, additives, fillers, or synthetic ingredients.

Better Life Bites — Heart Health are a delicious dog treat and health formula rolled into one designed with turkey, heart-healthy taurine, L-carnitine, and omega-3s. Each treat helps support your dog’s hard-working heart, healthy blood flow, lean muscles, and vitality. Plus, your dog will love the delicious flavor and texture.

Better Life Bites — Immune Health are a delicious dog treat and health formula rolled into one. Made with colostrum and shiitake mushroom, these delicious, freeze-dried raw meatball treats help support your dog’s immune system and spunky energy… So you can help them feel like a puppy well into their golden years.

One case of 12 Individually wrapped two-ounce bars.

Convenient, lightweight, and nutrient-dense--perfect for active pets and their parents on the go in our yummy beef and chicken flavor. (Ask your dog, they’ll tell you how yummy they are. Woof!)

Each bar weighs in at just 2oz. and is roughly 2.5" wide x 6.5" long. One bar provides a day’s complete nutrition for a 25-pound pup. Plus, they’re scored so you can break off what you need for easy incremental feeding.

Our beef and chicken bars are free of fillers and made with ingredients from nature. We don’t add any synthetics (vitamins or minerals) because everything your dog needs can be found naturally. No science lab required!

Turkey AND duck together? Delicious! (And your dog will think so too.) Convenient, lightweight, and nutrient-dense--perfect for active pets and their parents on the go.

Each bar weighs in at just 2oz. and is roughly 2.5" wide x 6.5" long. One bar provides a day’s complete nutrition for a 25-pound pup. Plus, they’re scored so you can break off what you need for easy incremental feeding.

Our turkey and duck bars are free of fillers and made with ingredients from nature. We don’t add any synthetics (vitamins or minerals) because everything your dog needs can be found naturally. No science lab required!

One case of 12 Individually wrapped two-ounce bars.

The Enlightened Choice:

Our freeze-dried formula is ketogenic and made only with human-grade ingredients. This formulation is based on the exact diet fed at KetoPet. Shop now and see why smart dogs eat low carb!

Each 25oz Bag contains approximately 250 medallions.

Ingredients

Beef, Beef Heart, Broccoli, Green Beans, Coconut Oil, Chia Seeds, Dried Red Cabbage, Sunflower Seeds, Beef Liver, Calcium Carbonate, Kelp Powder, Zinc Amino Acid Chelate, Vitamin E Supplement, Vitamin D3 Supplement

The Enlightened Choice:

Our freeze-dried formula is ketogenic and made only with human-grade ingredients. This formulation is based on the exact diet fed at KetoPet. Shop now and see why smart dogs eat low carb!

Each 25oz Bag contains approximately 250 medallions.

Ingredients

Chicken, Chicken Heart, Green Beans, Chicken Liver, Coconut Oil, Spinach, Chia Seeds, Dried Red Cabbage, Calcium Carbonate, Potassium Chloride, Dehydrated Kelp, Zinc Proteinate, Vitamin E Supplement, Copper Proteinate, Vitamin D3 Supplement

Smart Dogs Eat Low Carb

Dogs should be powered by fat and protein - not carbs. After years of effort and countless formulations, we created the impossible: a very low carb, keto dry food with less than 1g net carbohydrate per cup!

Our premium keto dog food has everything your dog needs - and nothing they don’t - all with the convenience of a scoop-and-serve dry food. Finally, all pet parents can give their dog the gift of optimal nutrition!

Note: Our keto chicken recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for ALL life stages. That means your dog can be a Visionary pet for life!

Key Benefits

Low carb, keto dog food

Only 1g net carbohydrate per cup

Food for dogs of ALL life stages

Grain-free, Taurine-rich

No fruit, fructose or added sugars

No carrots, corn, soy, rice, peas, pumpkin, potatoes or sweet potatoes

Smart Dogs Eat Low Carb

Dogs should be powered by fat and protein - not carbs. After years of effort and countless formulations, we created the impossible: a very low carb, keto dry food with less than 1g net carbohydrate per cup!

Our premium keto dog food has everything your dog needs - and nothing they don’t - all with the convenience of a scoop-and-serve dry food. Finally, all pet parents can give their dog the gift of optimal nutrition!

Note: Our keto beef recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for ALL life stages. That means your dog can be a Visionary pet for life!

Key Benefits

100% real beef is #1 ingredient

Only 1g net carbohydrate per cup

Food for dogs of ALL life stages

Grain-free and taurine-rich

No fruit, fructose or added sugars

No carrots, corn, soy, rice, peas, pumpkin, potatoes or sweet potatoes

86% real chicken, organs and bone and 14% vegetables, fruits and other wholesome ingredients.

Our carefully selected rainbow of vegetables and fruits provides key nutrients your pet needs to stay healthy.

Taurine for healthy heart function

Vitamins A, D & E, Zinc, and Selenium for immune health

Probiotic & Fiber for gut health

Turmeric, DHA, Manganese, Glucosamine, & Chondroitin for healthy mobility

Protein & Leucine for muscle retention

Guaranteed levels of Arginine, DHA, pyridoxine, folic acid & L-carnitine for mental clarity plus other beneficial ingredients including lemon balm, turmeric and coconut oil

Omega 3 & 6 Fatty Acids for healthy skin & coat

88% real beef, organs and bone and 12% vegetables, fruits and other wholesome ingredients.

Our carefully selected rainbow of vegetables and fruits provides key nutrients your pet needs to stay healthy.

Protein for healthy muscles

Taurine for healthy heart function

Probiotic & Fiber for gut health

Omega 3 & 6 Fatty Acids for healthy skin & coat

Vitamins A & E, Zinc, and Selenium for immune health

85% real chicken, organs and bone and 15% vegetables, fruits and other wholesome ingredients.

Our carefully selected rainbow of vegetables and fruits provides key nutrients your pet needs to stay healthy.

Omega 3 & 6 Fatty Acids for healthy skin & coat

Probiotic & Fiber for gut health

Protein, Calcium & Phosphorus for healthy muscle & bone growth

Vitamins A & E, Zinc, Selenium for immune health

DHA for trainability & cognitive development

Taurine for healthy heart function

Long-lasting chews, that promote good dental health.

Robust chews to satisfy the need to chew.